First of all the strap on this watch is very noticeable, to me it looks like a tyre tread or something similar.

But the watch is by far more interesting than the strap of course and so in that case we will look at the display that is made up of twenty nine LED’s that range from blue, red and gold.

The LED’s are wither numbered or have a marking of some sort, either way the time has to be deciphered from binary code, which can be a lot harder than your think, but for more interesting than normal time.

Specs – Strap in for the ride of the century when you wear the Ibiza Ride, a techno-savvy watch from 01 The One. This conversation-starting watch is a unique time-telling device with a masculine design. A 20-millimeter-wide black stainless steel band joins to a rectangular, stainless steel case that is 32.5 millimetres in diameter. The Ibiza Ride’s black dial display shows off three rows of LED lights in three bright colours. To tell the time, simply add the number of lights vertically then read horizontally from left to right. This timepiece includes a date display at the touch of a button. An instructional booklet and box are included for this impressive watch that’s rated water resistant to 99 feet. Priced at $219

Source [Amazon]

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